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Learn about the FIRE Economy

Physiognomy of Economic Depression - Eric Janszen

July 1, 2009, iTulip

 

"To make a long story short, this time the U.S. economy blew up in late 2008. It did not slow down. It did not fall into recession. The Fed did not create it on purpose to bring down inflation.

A financial system and credit system polluted with excessive risk and debt broke down and the economy started to collapse, a process that continues--driven by inexorable asset price deflation--despite efforts to contain it. The asset price deflation spilled over into the real economy via the credit markets and negative wealth effects.

Auto unit sales data are but one piece of evidence of this obvious fact. Now the question is, Are efforts aimed at stimulating the economy working to end the FIRE Economy Depression, with what unintended consequences, and will the U.S. run out of credit before the economy becomes self-sustaining, free of government subsidies?"

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You are here because . . .

 

. . . you care about Sustainability and Spirituality.  You'd like some resources to take action.  Or you're an organization looking to reach those customers who want take action, but need some marketing help.  Products and services compete in an advertising culture whose arsenal utilizes artificial need, emotional manipulation and primitive brain responses to influence our purchasing decisions.  This isn't the road to Sustainability.  We're about heart-brain inputs for sustainable outputs.  Read on to learn what that means and visit our FAQ for even more.

 

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Your heart-brain is real

 
It is an integral part of your mind.  And if our current brain models divide our brains into three parts, then we should add a fourth part to the "triune brain" -- the Heartbrain.
 
Sustainable civilization requires we incorporate the heart-brain into our existing marketing and political models, our innovation strategies, and our health practices (to name a few).  If we can do this then we can implement strategies and tactics benefitting you, the individual, and us, our civilization.  Conversely, models that sustain civilizations will sustain the individual.
 
Research links our productivity, creativity, collaboration and health to the heart-brain, but branding and innovation strategies continue to spend on outdated brain models.  In other words, we should assume there is some element of error even though sales results are satisfactory from these outdated (but in no way obsolete) triune brain models.  The "next big thing" is the discovery of our brain-heart connection.
 
Marketing playbooks, strategies, and tactics use triune-brain theory to target specific parts of our mind and influence our Will (decisions) and Reality (perception).  One of HeartBrain's missions is to help us ask the question, "did Marketing address the heartbrain?" when influencing:
  • purchasing
  • brand recognition
  • customer experience
  • and politics
  • or religion . . .
 
To ignore it by advocating reptilian marketing creates real stress, disrupting our normal intelligence and denying access to "always-on" wisdom.

 

 

Our best leaders, teachers, and decision makers ideally operate with their heart-brains -- their entire brains.
The heart-brain can validate and co-create programmatic or trusted ways to reach the best results with our most basic models. Innovation increasingly associates itself to the principles of Sustainability and the heart's intelligence will validate productive solutions.